Sparging is the process of rinsing the grain with hot water after the mash to extract the last bit of sugars off of the grain. This is done to ensure that you get the most use of the grain (efficiency). When brewing, two common sparge techniques are Fly Sparging and Batch Sparging. I found this cool little video below to explain the process to everyone.
First of all, I love the creativity of this video. It uses nothing but animation and audio to share the story – no live people, no video cameras. I will be critiquing this one with Ohler’s assessment trait’s of Story, Media Application and Citations/Permissions.
Story – What I thought this video did best of was telling a story/explaining a pretty technical process in an easy to understand format. Instead of having to listen to someone explain something, the visuals and words just told the story. I think this could be an advantage because sometimes people can make the waters more muddy than clear when trying to describe something. This video was pretty to the point. My only critique would maybe be to explain a couple of the important details. For example, the video mentioned “to avoid tannins”… for someone not familiar with the brewing process, this is a word that would be foreign and people should wonder, “well why should I avoid them?”.
Media Application – Was the use of media appropriate, supportive of the story, balanced and well considered? I would say yes to the max here. I have no clue what authoring program was used to create this, but I’m very interested. Instead of having to arrange a video shoot to show an example of a process, this animation could be created at any time. I thought the consistency of background, font and soundtrack were key as well. Text was never overused. I felt this made it easy to focus on the animation to help viewers understand the process instead of focusing on reading.
Citations/Permissions – at the end of this story, the authors cited where they picked up the knowledge (John Palmer’s How to Brew), who helped, where the audio came from, etc. I thought this was a short and effective way to pay tribute and list the sources.
I think I am going to try and find some more stories in this format as well as research what program was used to create them.